Careers

SEO & Content Specialist



Shtrak Ltd. is a Bulgarian company that operates on the international market. Our client portfolio includes major Bulgarian, European and American companies with proven market presence and influence. We win the customer’s trust with the efficiency, quality and professionalism of our products, services and solutions.


We have assembled a team of young, ambitious and driven marketing experts. Our mission is to create unique and innovative solutions for market changers. Our sights are set on the most cutting-edge technologies, and we have the guts to use them to their full potential.


You are someone who is an experienced on-site and off-site SEO specialist, who also has a background in building effective content marketing strategies. You have a curious mindset and are motivated to understand our client's business and industry in-depth.


If you are pursuing a career in digital marketing, your place is among us! We value skills and talent and will support your professional development.



You will:

  • - Optimize copy and landing pages for search engine marketing.
  • - Research and implement the latest on-site and off-site SEO best practices.
  • - Research and analyze competitors' SEO performance to identify potential threats and opportunities for our client.
  • - Work with the development team to ensure SEO recommendations are properly implemented on websites and landing pages.
  • - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • - Work with copywriting, design and marketing teams to develop and implement an effective content marketing strategy.
  • - Discover and plan the creation of interesting and relevant content pieces (articles, graphics, videos) to retain customers and attract new ones.
  • - Note: This position does not include design or copywriting.
  • - Perform ongoing keyword discovery, expansion and optimization.


Requirements:

  • - 2+ years of work experience in a similar position.
  • - Experience with Google and Bing’s services, including Analytics and Webmaster Tools.
  • - Experience with Google’s Keyword Tool and similar software for keyword analysis.
  • - A functional understanding of HTML and CSS.
  • - Strong understanding of site speed optimization requirements.
  • - A solid grasp of how blogging, press releases, social media, paid advertising and related strategies go hand-in-hand with SEO.
  • - A background in creating reports showing web analytics data and site evaluations.
  • - An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
  • - Excellent communication and interpersonal skills.
  • - Strong teamwork skills.
  • - Attention to detail and problem-solving mindset.
  • - Ability to work with Excel and other Microsoft Office products.
  • - Fluency in English.


Why work with us:

  • - Opportunity for professional development in an international environment;
  • - Very good remuneration package with additional social and medical benefits;
  • - Five days home office per month;
  • - Challenging and dynamic work environment;
  • - A modern office space;
  • - A friendly working environment in a team of motivated and professional people;
  • - Team building events.


To apply for this job ad, please, send us your CV and Cover Letter in English. Only short-listed candidates will be contacted.


Confidentiality of all applications is assured!

apply now

Marketing Analytics & Research Specialist



Shtrak Ltd. is a Bulgarian company that operates on the international market. Our client portfolio includes major Bulgarian, European and American companies with proven market presence and influence. We win the customer’s trust with the efficiency, quality and professionalism of our products, services and solutions.


We have assembled a team of young, ambitious and driven marketing experts. Our mission is to create unique and innovative solutions for market changers. Our sights are set on the most cutting-edge technologies, and we have the guts to use them to their full potential.


We’re looking for someone who loves to turn data into insights and communicate findings confidently. You want to help our team make data-informed decisions and take data-informed actions. You have a curious mindset and are motivated to understand our client's business and industry in-depth.


You know how to leverage market research, consumer insights and data analytics to continuously improve performance.


If you are pursuing a career in digital marketing, your place is among us! We value skills and talent and will support your professional development.



You will:

  • - Work within our marketing team to make data-driven recommendations on strategy.
  • - Do market research to identify trends, competitors, potential opportunities and threats.
  • - Work with our team to perform customer surveys, A/B split tests, build buyer personas.
  • - Evaluate the performance of our client's marketing strategy by analysing funnels and metrics.
  • - Analyse data from multiple systems to provide a full view of the performance.
  • - Present analysis based recommendations to shape decision making.
  • - Implement tracking into various marketing initiatives using Google Tag Manager and Google Analytics.


Requirements:

  • - 2+ years of work experience in a similar position or directly related field.
  • - Experience initiating and delivering applicable analyses/recommendations to guide impact.
  • - Some experience with market or customer research.
  • - Excellent understanding of analytics tools such as Google Analytics, Data Studio and other behaviour tracking tools. Excellent knowledge of Google Tag Manager.
  • - Critical reasoning skills, including the understanding of common pitfalls of market research and data analysis.
  • - Excellent communication and interpersonal skills.
  • - Strong teamwork skills.
  • - Attention to detail and problem-solving mindset.
  • - Ability to work with Excel and other Microsoft Office products.
  • - Fluency in English.


Why work with us:

  • - Opportunity for professional development in an international environment;
  • - Very good remuneration package with additional social and medical benefits;
  • - Five days home office per month;
  • - Challenging and dynamic work environment;
  • - A modern office space;
  • - A friendly working environment in a team of motivated and professional people;
  • - Team building events.


To apply for this job ad, please, send us your CV and Cover Letter in English. Only short-listed candidates will be contacted.


Confidentiality of all applications is assured!

apply now